![]() ![]() ![]() The initial experiment provided a clear, quantifiable outcome: either a sufficient number of customers would buy the shoes or they would not. Zappos began with a tiny, simple product. He would then post the pictures online and come back to buy the shoes if a customer ordered. He began asking local shoe stores if he could take pictures of their inventory. Instead, he started by running an experiment. Many early e-commerce pioneers did just that, including infamous dot-com failures such as Webvan and. Swinmurn could take a long time to build warehouses, distribution partners, and the promise of significant sales. He envisioned a new and superior retail experience. But it did not start that way!įounder Nick Swinmurn was frustrated because there was no central online site with a great selection of shoes. World’s largest online shoe store Zappos, with annual gross sales of over $1 billion, is known as one of the most successful, customer-friendly e-commerce. ![]()
0 Comments
Leave a Reply. |